United States / Compare / Keller Williams vs Coldwell Banker

Keller Williams vs Coldwell Banker by state

Every state where both brands list agents, ranked by the two counts combined. The lead column names the brand with more agents there.

Cities where both have agents

The 20 cities with the most agents between the two brands, of 507 where both are present.

Agents with their own website

1.2% of the 94,181 checked Keller Williams agents have a website of their own; 17.0% of the 69,763 checked Coldwell Banker agents have a website of their own (national figure 7.2%). An agent's own site is one sign of how much of their business they carry with them.

What each publishes about commission

Keller Williams publishes no single compensation model: Split and cap are set by each market center; KW does not publish a single national figure. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Coldwell Banker publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Run your own numbers in the commission calculator.

Where the data comes from

Counted from Keller Williams' and Coldwell Banker's own public agent directories on September 5, 2026; an agent is included once, with a published email, under the brand whose directory lists them. The rows these counts are summed from, one per agent with a published email, are sold by usrealtorlist.com; for California, the state where the two brands have the most agents between them, that is the California realtor email list. No agent is named on this page.

More comparisons

Keller Williams against others: RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · HomeSmart · LPT Realty · ERA. Coldwell Banker against others: RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · HomeSmart · LPT Realty · ERA. All comparisons.

Questions this page answers

Is Keller Williams bigger than Coldwell Banker?

By agents with a published profile in September 2026, Keller Williams is larger: 94,181 against 69,763, 1.4 times as many. Both figures count only agents the brand lists publicly with an email, so they understate any brand that lists fewer of its people.

Where does Coldwell Banker have more agents than Keller Williams?

In 15 of the 51 states they share, led by California (12,650 to 8,296), Illinois (2,846 to 2,106) and Massachusetts (2,542 to 1,897).

Which pays agents more, Keller Williams or Coldwell Banker?

Neither publishes a national plan; both set splits and caps office by office. Put the two offers you actually receive into the calculator.

Cite this page

Realty Census (2026). Keller Williams vs Coldwell Banker: 94,181 against 69,763 agents, 51 shared states. Count dated 2026-09-05. https://realtycensus.com/compare/keller-williams-vs-coldwell-banker/