United States / Compare / Coldwell Banker vs HomeSmart

Coldwell Banker vs HomeSmart by state

Every state where both brands list agents, ranked by the two counts combined. The lead column names the brand with more agents there.

Coldwell Banker also has agents in 3 states where HomeSmart has none.

Cities where both have agents

The 20 cities with the most agents between the two brands, of 551 where both are present.

Agents with their own website

17.0% of the 69,763 checked Coldwell Banker agents have a website of their own; 20.2% of the 24,389 checked HomeSmart agents have a website of their own (national figure 7.2%). An agent's own site is one sign of how much of their business they carry with them.

What each publishes about commission

Coldwell Banker publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

HomeSmart publishes no single compensation model: Advertises a 100% commission model; the per-transaction and monthly fees are not stated on its public join page, so it is treated as set by each office until they are. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Run your own numbers in the commission calculator.

Where the data comes from

Counted from Coldwell Banker's and HomeSmart's own public agent directories on September 5, 2026; an agent is included once, with a published email, under the brand whose directory lists them. The rows these counts are summed from, one per agent with a published email, are sold by usrealtorlist.com; for California, the state where the two brands have the most agents between them, that is the California realtor email list. No agent is named on this page.

More comparisons

Coldwell Banker against others: Keller Williams · RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · LPT Realty · ERA. HomeSmart against others: Keller Williams · RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · LPT Realty · ERA. All comparisons.

Questions this page answers

Is Coldwell Banker bigger than HomeSmart?

By agents with a published profile in September 2026, Coldwell Banker is larger: 69,763 against 24,389, 2.9 times as many. Both figures count only agents the brand lists publicly with an email, so they understate any brand that lists fewer of its people.

Where does HomeSmart have more agents than Coldwell Banker?

In 3 of the 48 states they share, led by Arizona (7,375 to 1,267), Georgia (3,106 to 1,927) and Colorado (2,510 to 1,289).

Which pays agents more, Coldwell Banker or HomeSmart?

Neither publishes a national plan; both set splits and caps office by office. Put the two offers you actually receive into the calculator.

Cite this page

Realty Census (2026). Coldwell Banker vs HomeSmart: 69,763 against 24,389 agents, 48 shared states. Count dated 2026-09-05. https://realtycensus.com/compare/coldwell-banker-vs-homesmart/