United States / Compare / Keller Williams vs RE/MAX

Keller Williams vs RE/MAX by state

Every state where both brands list agents, ranked by the two counts combined. The lead column names the brand with more agents there.

Cities where both have agents

The 20 cities with the most agents between the two brands, of 655 where both are present.

Agents with their own website

1.2% of the 94,181 checked Keller Williams agents have a website of their own; 5.3% of the 45,523 checked RE/MAX agents have a website of their own (national figure 7.2%). An agent's own site is one sign of how much of their business they carry with them.

What each publishes about commission

Keller Williams publishes no single compensation model: Split and cap are set by each market center; KW does not publish a single national figure. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

RE/MAX publishes no single compensation model: Set by each franchisee; plans vary from high-split with desk fees to traditional splits. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Run your own numbers in the commission calculator.

Where the data comes from

Counted from Keller Williams' and RE/MAX's own public agent directories on September 5, 2026; an agent is included once, with a published email, under the brand whose directory lists them. The rows these counts are summed from, one per agent with a published email, are sold by usrealtorlist.com; for California, the state where the two brands have the most agents between them, that is the California realtor email list. No agent is named on this page.

More comparisons

Keller Williams against others: Coldwell Banker · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · HomeSmart · LPT Realty · ERA. RE/MAX against others: Coldwell Banker · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · HomeSmart · LPT Realty · ERA. All comparisons.

Questions this page answers

Is Keller Williams bigger than RE/MAX?

By agents with a published profile in September 2026, Keller Williams is larger: 94,181 against 45,523, 2.1 times as many. Both figures count only agents the brand lists publicly with an email, so they understate any brand that lists fewer of its people.

Where does RE/MAX have more agents than Keller Williams?

In 11 of the 51 states they share, led by Illinois (2,147 to 2,106), Colorado (2,126 to 1,583) and Minnesota (1,629 to 1,494).

Which pays agents more, Keller Williams or RE/MAX?

Neither publishes a national plan; both set splits and caps office by office. Put the two offers you actually receive into the calculator.

Cite this page

Realty Census (2026). Keller Williams vs RE/MAX: 94,181 against 45,523 agents, 51 shared states. Count dated 2026-09-05. https://realtycensus.com/compare/keller-williams-vs-re-max/