Is Keller Williams bigger than Better Homes and Gardens?

By agents with a published profile in September 2026, Keller Williams is larger: 94,181 against 10,881, 8.7 times as many. Both figures count only agents the brand lists publicly with an email, so they understate any brand that lists fewer of its people.

Where does Better Homes and Gardens have more agents than Keller Williams?

In 3 of the 49 states they share, led by Nebraska (354 to 94), West Virginia (138 to 45) and North Dakota (62 to 57).

Which pays agents more, Keller Williams or Better Homes and Gardens?

Neither publishes a national plan; both set splits and caps office by office. Put the two offers you actually receive into the calculator.

United States Compare Keller Williams vs Better Homes and Gardens

Head to head · September 2026

Keller Williams vs Better Homes and Gardens

Count taken September 5, 2026Page built September 5, 2026

Keller Williams had 94,181 agents with a published profile on September 5, 2026, in 51 states; Better Homes and Gardens had 10,881 in 49. They meet in 49 states: Keller Williams has more agents in 46, Better Homes and Gardens in 3.

These are agents each brand lists on its own public directory with a published email, counted person by person on the date shown; not licence counts, not the brand's own headcount claim, and not a measure of sales. A brand that lists fewer of its agents publicly counts lower here. How the counting works.

94,181Keller Williams agents

10,881Better Homes and Gardens agents

49states where both operate

46 / 3states led by Keller Williams / Better Homes and Gardens

138cities where both have agents

Keller Williams vs Better Homes and Gardens by state

Every state where both brands list agents, ranked by the two counts combined. The lead column names the brand with more agents there.

State	Keller Williams	Better Homes and Gardens	Leads
Texas	9,023	1,084	Keller Williams +7,939
California	8,296	765	Keller Williams +7,531
Florida	7,362	569	Keller Williams +6,793
Georgia	6,123	1,724	Keller Williams +4,399
New Jersey	5,176	619	Keller Williams +4,557
New York	3,831	770	Keller Williams +3,061
Pennsylvania	3,923	159	Keller Williams +3,764
North Carolina	3,296	502	Keller Williams +2,794
Ohio	2,834	6	Keller Williams +2,828
Tennessee	2,197	210	Keller Williams +1,987
Michigan	2,365	32	Keller Williams +2,333
Illinois	2,106	154	Keller Williams +1,952
Virginia	2,017	120	Keller Williams +1,897
Missouri	1,904	67	Keller Williams +1,837
Massachusetts	1,897	46	Keller Williams +1,851
Washington	1,757	115	Keller Williams +1,642
Alabama	1,772	63	Keller Williams +1,709
South Carolina	1,511	277	Keller Williams +1,234
Colorado	1,583	80	Keller Williams +1,503
Maryland	1,617	15	Keller Williams +1,602
Minnesota	1,494	25	Keller Williams +1,469
Louisiana	1,140	130	Keller Williams +1,010
Kansas	940	242	Keller Williams +698
Arizona	1,050	85	Keller Williams +965
Oklahoma	1,047	72	Keller Williams +975
Kentucky	950	41	Keller Williams +909
Utah	845	142	Keller Williams +703
Indiana	779	194	Keller Williams +585
Connecticut	627	299	Keller Williams +328
New Hampshire	754	163	Keller Williams +591
Wisconsin	837	53	Keller Williams +784
Oregon	640	100	Keller Williams +540
Arkansas	576	131	Keller Williams +445
Idaho	507	98	Keller Williams +409
Nevada	520	56	Keller Williams +464
Maine	311	235	Keller Williams +76
New Mexico	369	121	Keller Williams +248
Delaware	466	1	Keller Williams +465
Iowa	379	83	Keller Williams +296
Nebraska	94	354	Better Homes and Gardens +260
District of Columbia	331	1	Keller Williams +330
Hawaii	246	71	Keller Williams +175
South Dakota	259	21	Keller Williams +238
Mississippi	212	45	Keller Williams +167
Rhode Island	234	1	Keller Williams +233
West Virginia	45	138	Better Homes and Gardens +93
North Dakota	57	62	Better Homes and Gardens +5
Vermont	86	9	Keller Williams +77
Alaska	65	12	Keller Williams +53

Keller Williams also has agents in 2 states where Better Homes and Gardens has none.

Cities where both have agents

The 20 cities with the most agents between the two brands, of 138 where both are present.

City	Keller Williams	Better Homes and Gardens	Leads
Atlanta, GA	1,267	402	Keller Williams +865
Houston, TX	1,014	339	Keller Williams +675
San Antonio, TX	1,125	36	Keller Williams +1,089
Charlotte, NC	722	175	Keller Williams +547
Dallas, TX	537	77	Keller Williams +460
Katy, TX	440	72	Keller Williams +368
Orlando, FL	481	9	Keller Williams +472
Marietta, GA	431	38	Keller Williams +393
Chattanooga, TN	424	18	Keller Williams +406
Springfield, MO	426	9	Keller Williams +417
Alpharetta, GA	367	53	Keller Williams +314
Overland Park, KS	344	69	Keller Williams +275
Cherry Hill, NJ	385	20	Keller Williams +365
Woodbury, NY	109	285	Better Homes and Gardens +176
Duluth, GA	380	13	Keller Williams +367
Stockbridge, GA	210	163	Keller Williams +47
Sugar Land, TX	308	59	Keller Williams +249
Sewell, NJ	269	63	Keller Williams +206
Portsmouth, NH	323	3	Keller Williams +320
Denver, CO	318	2	Keller Williams +316

Agents with their own website

1.2% of the 94,181 checked Keller Williams agents have a website of their own; 4.2% of the 10,881 checked Better Homes and Gardens agents have a website of their own (national figure 7.2%). An agent's own site is one sign of how much of their business they carry with them.

What each publishes about commission

Keller Williams publishes no single compensation model: Split and cap are set by each market center; KW does not publish a single national figure. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Better Homes and Gardens publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Run your own numbers in the commission calculator.

Where the data comes from

Counted from Keller Williams' and Better Homes and Gardens' own public agent directories on September 5, 2026; an agent is included once, with a published email, under the brand whose directory lists them. The rows these counts are summed from, one per agent with a published email, are sold by usrealtorlist.com; for Texas, the state where the two brands have the most agents between them, that is the Texas realtor email list. No agent is named on this page.

More comparisons

Keller Williams against others: Coldwell Banker · RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · HomeSmart · LPT Realty. Better Homes and Gardens against others: Coldwell Banker · RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · HomeSmart · LPT Realty. All comparisons.

Questions this page answers

Is Keller Williams bigger than Better Homes and Gardens?: By agents with a published profile in September 2026, Keller Williams is larger: 94,181 against 10,881, 8.7 times as many. Both figures count only agents the brand lists publicly with an email, so they understate any brand that lists fewer of its people.
Where does Better Homes and Gardens have more agents than Keller Williams?: In 3 of the 49 states they share, led by Nebraska (354 to 94), West Virginia (138 to 45) and North Dakota (62 to 57).
Which pays agents more, Keller Williams or Better Homes and Gardens?: Neither publishes a national plan; both set splits and caps office by office. Put the two offers you actually receive into the calculator.

Cite this page

Realty Census (2026). Keller Williams vs Better Homes and Gardens: 94,181 against 10,881 agents, 49 shared states. Count dated 2026-09-05. https://realtycensus.com/compare/keller-williams-vs-better-homes-and-gardens/