United States / Compare / HomeSmart vs Better Homes and Gardens

HomeSmart vs Better Homes and Gardens by state

Every state where both brands list agents, ranked by the two counts combined. The lead column names the brand with more agents there.

HomeSmart also has agents in 2 states where Better Homes and Gardens has none; Better Homes and Gardens in 3 where HomeSmart has none.

Cities where both have agents

The 20 cities with the most agents between the two brands, of 154 where both are present.

Agents with their own website

20.2% of the 24,389 checked HomeSmart agents have a website of their own; 4.2% of the 10,881 checked Better Homes and Gardens agents have a website of their own (national figure 7.2%). An agent's own site is one sign of how much of their business they carry with them.

What each publishes about commission

HomeSmart publishes no single compensation model: Advertises a 100% commission model; the per-transaction and monthly fees are not stated on its public join page, so it is treated as set by each office until they are. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Better Homes and Gardens publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Run your own numbers in the commission calculator.

Where the data comes from

Counted from HomeSmart's and Better Homes and Gardens' own public agent directories on September 5, 2026; an agent is included once, with a published email, under the brand whose directory lists them. The rows these counts are summed from, one per agent with a published email, are sold by usrealtorlist.com; for Arizona, the state where the two brands have the most agents between them, that is the Arizona realtor email list. No agent is named on this page.

More comparisons

HomeSmart against others: Keller Williams · Coldwell Banker · RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · LPT Realty. Better Homes and Gardens against others: Keller Williams · Coldwell Banker · RE/MAX · Century 21 · Berkshire Hathaway HomeServices · Real Brokerage · Compass · LPT Realty. All comparisons.

Questions this page answers

Is HomeSmart bigger than Better Homes and Gardens?

By agents with a published profile in September 2026, HomeSmart is larger: 24,389 against 10,881, 2.2 times as many. Both figures count only agents the brand lists publicly with an email, so they understate any brand that lists fewer of its people.

Where does Better Homes and Gardens have more agents than HomeSmart?

In 28 of the 46 states they share, led by New York (770 to 454), New Jersey (619 to 551) and Florida (569 to 456).

Which pays agents more, HomeSmart or Better Homes and Gardens?

Neither publishes a national plan; both set splits and caps office by office. Put the two offers you actually receive into the calculator.

Cite this page

Realty Census (2026). HomeSmart vs Better Homes and Gardens: 24,389 against 10,881 agents, 46 shared states. Count dated 2026-09-05. https://realtycensus.com/compare/homesmart-vs-better-homes-and-gardens/