Realty Census Real estate agents counted by state, city and brokerage

United States Best brokerage Wisconsin

Wisconsin · choosing a brokerage · 2026

Best real estate brokerage to join in Wisconsin: what the numbers say

Count taken September 5, 2026Page built September 5, 2026

There is no single best brokerage to join in Wisconsin; there is the one whose numbers fit your business. This page gives you the numbers: 48 brokerages with agents in the state, ranked by size, the 13 brands behind them, and what 1 of those brand publishes about what an agent keeps.

4,305agents in Wisconsin
48brokerages with agents here
13brands present
1brand with a published pay plan
19%held by the largest brokerage

Wisconsin brokerages ranked by agents

The twenty largest brokerages in Wisconsin by agents with a published profile, with the brand behind each and, where the brand publishes one, its national pay plan in short.

BrokerageAgentsShare of WisconsinBrand · published plan
1Keller Williams83719.4%Keller Williams · set by each office
2RE/MAX67815.7%RE/MAX · set by each office
3Real Broker50911.8%Real Brokerage · set by each office
4CENTURY 21 Affiliated3838.9%Century 21 · set by each office
5Coldwell Banker Realty3307.7%Coldwell Banker · set by each office
6Coldwell Banker Real Estate Group3277.6%Coldwell Banker · set by each office
7Berkshire Hathaway HomeServices3057.1%Berkshire Hathaway HomeServices · set by each office
8Compass2475.7%Compass · set by each office
9Fathom Realty701.6%Fathom Realty · Fathom EDGE: 7% to $9,000 cap (+1 more)
10CENTURY 21 Ace Realty691.6%Century 21 · set by each office
11Coldwell Banker Action551.3%Coldwell Banker · set by each office
12Coldwell Banker Brenizer, Realtors441.0%Coldwell Banker · set by each office
13Coldwell Banker Homesale Realty421.0%Coldwell Banker · set by each office
14CENTURY 21 Benefit Realty250.6%Century 21 · set by each office
15Coldwell Banker River Valley, Realtors250.6%Coldwell Banker · set by each office
16Better Homes and Gardens Real Estate Special Properties240.6%Better Homes and Gardens · set by each office
17CENTURY 21 Burkett & Associates240.6%Century 21 · set by each office
18Coldwell Banker Elite230.5%Coldwell Banker · set by each office
19CENTURY 21 MOVES220.5%Century 21 · set by each office
20ERA Starr Realty210.5%ERA · set by each office

How to read this

Size is not quality, but it is information. The biggest brokerage in Wisconsin, Keller Williams with 837 agents, has the most colleagues to learn from and the most competition for leads inside its own walls. A brokerage with 25 agents in the state can mean more attention and more room.

What you keep is the number that matters, and most brands do not publish it. Franchise networks set splits office by office, so two offices of the same brand across town can differ. In Wisconsin, Fathom Realty publish a national plan; the rest are shown as "set by each office". Take the offer you actually receive, put it in the commission calculator next to the published plans, and compare at your own volume.

Agents with their own website tend to carry their business with them; a brand's rate is shown on its head-to-head pages.

What each brand in Wisconsin publishes about pay

Coldwell Banker 920 agents in Wisconsin

Coldwell Banker publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Keller Williams 837 agents in Wisconsin

Keller Williams publishes no single compensation model: Split and cap are set by each market center; KW does not publish a single national figure. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

RE/MAX 678 agents in Wisconsin

RE/MAX publishes no single compensation model: Set by each franchisee; plans vary from high-split with desk fees to traditional splits. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Century 21 625 agents in Wisconsin

Century 21 publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Real Brokerage 509 agents in Wisconsin

Real Brokerage publishes no single compensation model: Its public pages did not expose a plan to an automated read; treated as set by each office until read by hand. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Berkshire Hathaway HomeServices 305 agents in Wisconsin

Berkshire Hathaway HomeServices publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Compass 247 agents in Wisconsin

Compass publishes no single compensation model: Negotiated per agent; not published. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Fathom Realty 70 agents in Wisconsin

Fathom EDGE: 7% of each commission to the brokerage until a $9,000 annual cap; $165 per transaction after the cap; a $350 minimum per transaction; $35 errors-and-omissions per sale; $75 a month. Fathom ELEVATE: 20% of each commission to the brokerage, with no annual cap; a $350 minimum per transaction; $35 errors-and-omissions per sale; $75 a month. Read from Fathom Realty's own recruiting page on September 5, 2026; Split is the brokerage's share of gross commission until the annual cap. Residential leases and commercial deals are priced separately on the source page.

Better Homes and Gardens 53 agents in Wisconsin

Better Homes and Gardens publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

ERA 38 agents in Wisconsin

ERA publishes no single compensation model: Set by each franchisee. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

HomeSmart 15 agents in Wisconsin

HomeSmart publishes no single compensation model: Advertises a 100% commission model; the per-transaction and monthly fees are not stated on its public join page, so it is treated as set by each office until they are. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

Sotheby's International Realty 5 agents in Wisconsin

Sotheby's International Realty publishes no single compensation model: Set by each affiliate; not published. The split, cap and fees are agreed with the office you join, so use the calculator with the numbers that office gives you.

By city

Brokerage rankings by city: Whitefish Bay · Appleton · Madison · Milwaukee · New Berlin · Wauwatosa · Green Bay · Kenosha · De Pere · Lake Geneva · Eau Claire · Mequon.

How many real estate agents are in Wisconsin?

Where the data comes from

Counted from the public agent directories of the 13 brands operating in Wisconsin on September 5, 2026. Brokerages outside those networks are not counted. The counts on this page are aggregated from the Wisconsin realtor email list sold at usrealtorlist.com, one row per agent with a published email; no agent appears here.

Questions this page answers

What is the best brokerage to join in Wisconsin as a new agent?
The one whose split, cap, fees and training fit your expected volume; there is no ranking that answers it for everyone. By size, Keller Williams leads Wisconsin with 837 agents; Fathom Realty publish their plan, which makes them the easiest to compare against an offer.
Which brokerages in Wisconsin publish their commission split?
Fathom Realty, as read on their own pages (dates on this page). The other brands present set terms per office.
How many brokerages are there in Wisconsin?
48 with at least one agent holding a published profile in September 2026, 24 of them with 25 or more; 4,305 agents in total.

Cite this page

Realty Census (2026). Brokerages in Wisconsin ranked for agents choosing where to join: 48 brokerages, 13 brands. Count dated 2026-09-05. https://realtycensus.com/best-brokerage/wisconsin/